Hassan Hajjaj Biker girls
Hassan Hajjaj's photographs of the biker girl gangs of Marrakech
These vibrant portraits by Hassan Hajjaj are taken from his ongoing Kesh Angelsproject in which Moroccan ladies dressed in veils and djellabah pose confidently on motorcycles, dripping in gaudy designer labels. Fusing aspects of traditional African studio photography with the glossy glamour of a high-fashion shoot, the images masterfully subvert preconceived notions of Arabic women.
The frame of each image is custom-built from recognisable everyday objects, fromLEGO to Arabic lettering or repeat-patterns of cans of Fanta, so that his subjects are literally surrounded by the influence of branding. Fun and independent, Hassan’s biker girls offer us an entirely unique view of how youth, commerce and tradition meet in the streets of Marrakech.
I have looked at Hassan Hajjaj's work in a number of projects on this course. Together with Malick Sibide, I see Hajjaj as a quintessential fashion communicator. Similar to what I aim to achieve, Hajjaj has used imagery from the streets of morroco, isolated certain aspect and shows us an exaggurated vision where beauty adn whimsy are highlighted. Furthermore, his use of everyday moroccan household items as frames resonates with the "re-ordering" I am looking to do. I think this is a great series of work, and I am inspired by both the theme and maximalist style.