Heavily influence by the club, hip-hop, and reggae scenes of London as well as by his North African heritage, Hajjaj is a self-taught and thoroughly versatile artist whose work includes portraiture, installation, performance, fashion, and interior design, including furniture made from recycled utilitarian objects from North Africa, such as upturned Coca-Cola crates as stools and aluminum cans turned into lamps.
Hajjaj is a master portraitist, taking studio portraits of friends, musicians, and artists, as well as strangers from the streets of Marrakech, often wearing clothes designed by the artist. These colorful and engaging portraits combine the visual vocabulary of contemporary fashion photography and pop art, as well as the studio photography of African artist Malick Sidibe, in an intelligent commentary on the influences of tradition in the interpretations of high and low branding and the effects of global capitalism.
For more, go to ....Larache- Calvert Av, London or Riad Yima, Marrakech
I like Hassan Hajjaj's work because it communicates ideas about globalization, religion and politics almost exclusively through the medium of fashion in his eastern pop-art style: While the garments are important in that they are a vehicle to convey an overriding message. The images are instantly both strikingly beautiful and strikingly political- and in turn, memorable.
These images could easily be titled "Political Fabric".